We were commissioned by London Borough of Tower Hamlets to provide a high street digital training programme for local businesses and shop owners on Roman Road in East London.
Under our POW Digital Camp brand, we provided one-to-one training and mentoring sessions to nearly 100 shops and market traders, from helping them create social media platforms to planning their first Facebook Paid Campaigns.
As part of the programme we recruited fourteen digital marketing mentors from the local community to help small businesses on their high street with their digital marketing needs. Each mentor provided four hours of free training to each local business.
The programme offered evening workshops led by local Digital Mum trainers, one-to-one Social Media MOTs and a networking evening with the Mentors.
Improving digital and media skills of high street businesses is at the heart of our work at Social Streets. It ensures that local businesses can benefit from the digital infrastructure we are developing via our online community magazines.
“This was the most incredible week of content and support for kick starting my SEO efforts (from nowhere to page one on some medium tail search terms now) and teaching me about social media (50 new likes in a week).” Rocking Horse Photography
“Thoroughly enjoyed meeting local people who are experts in areas I need help with. Lots of advice and changes I have taken on board already, along with plans for more website changes in the new year.” SNAP Store
“POW has given me the skills and confidence I was lacking to relaunch my brand and engage with customers during a time of significant change in my business.” GKelly Pie and Mash Shop
Project: September to December 2016
Webpage: POW Digital Camp Roman Road
Partners: London Borough of Tower Hamlets
Impact: 100 shops and market traders received training
Impact: 13 digital marketing experts volunteered to help local businesses and provided 52 hours of mentoring
Impact: Three local schoolchildren took part in the camp gaining valuable work experience
Report: POW Digital Camp Roman Road Project Report