In July 2019 we were commissioned by London Borough of Tower Hamlets to create a digital presence for Lady Lane Market, London’s first women-led street market. This involved creating a place brand, developing an web and social media community, and delivering training to the traders.
Our aim was to create a brand and identity that reflected the strong female community of the market and differentiated it from other male-dominated street markets. We teamed up with Rosie Lee Creatives to create the logo and identity.
We created interest in the market by creating high quality photography of the women and publishing engaging website articles that shared the backstory of each woman’s journey to enterprise. This captured the authenticity and uniqueness of the market itself.
We promoted our content on social media and via monthly newsletters, helping to build up coverage ahead of the Christmas market. This helped secure coverage in local papers, Londonist, East London Radio and BBC London Radio.
In addition we provided one-to-one digital training to 15 women with no or low digital skills. We created or optimised 34 social media platforms and provided over 45 hours of training and workshops.
The project was co-funded by the boroughs of Tower Hamlets and City of London as part of a long-term regeneration plan for Petticoat Lane Markets.
Project: July 2019-December 2019
Funding: London Borough of Tower Hamlets and City of London
Impact 1: Created a brand that represented warmth and inclusivity
Impact 2: Promoted the market to Londoners and beyond
Impact 3: Helped change the perception of immigrant women through storytelling
Impact 4: Increased the digital skills of 15 women
Impact 5: Increased the digital footprint of the street market by creating 34 social media platforms