The Slice, the first independent magazine dedicated to Tower Hamlets, launched as a bi-annual print publication in November 2021.
It delivers news and culture stories to the 340,000 residents of the borough.
The title will be distributed borough-wide, incorporating Social Streets’ existing digital neighbourhood publications in Tower Hamlets, Roman Road LDN, Bethnal Green LDN, Whitechapel LDN and Poplar LDN.
The editorial content is aimed to appeal to the wide range of ages, backgrounds, cultures, and interests in the borough, including the high proportion of ethnically diverse families.
In line with the social enterprises’ goal to boost local economic growth, the magazine also aims to reach young professionals aged between 25-40 who have disposable income to spend on leisure activities.
The content is centred around heritage, history and culture, setting it apart from other existing East London publications by featuring thoughtful and sensitive articles, telling the untold stories from within the Tower Hamlets community.
The borough model allows the editorial content to address community stakeholders, policies and initiatives that unite all those living within the borough. This will better reflect the lived experiences that are unique to living in each borough, increasing the sense of identity and belonging.
Designed by Katie Wilde and Jessica Lockett, graphic designer and art director respectively at Cosmopolitan magazine, the magazine has been crafted to be playful and accessible with prominent designs for pull quotes, boxed information and stand first. The front cover features impactful full-page photography, reflecting the magazine’s intention to inspire people about their neighbourhood.