We offer a unique place-making solution. We bring the know-how of the international magazine world to local community. Using narrative of place, editorial voice, branding, professional journalism and editorial photography, we create content of the highest calibre and integrity. We help our private clients develop digital media strategies that will help them celebrate neglected or emerging neighbourhoods and build community around their places.
HOW IT WORKS
Place narrative is the story of your place and its people. Stories are powerful. They can elicit powerful emotional response and can be used as powerful tools. They can be used to persuade people and change societies, and they have — with good and bad results. Stories have the ability to reinvent a place or a community, and to help people to fall in love with the place in which they live, work and play. It's important to know your story, and to tell it well.
You know your story, and now you want to tell it. But before you reach out to all your potential fans, make sure you look your best first. You only have one chance to make a first impression, so make sure your place brand conveys your identity and values, and inspires your visitors to return.
Every place needs a unique brand and identity in recognition of its unique characteristics and offering. Your brand will tell visitors the type of experience they can expect in your place as opposed to the neighbourhood town, high street or development. This helps you attract relevant new visitors and create a sense of belonging for existing residents.
Drawing on our in-house editorial skills, we use editorial content, social media, content strategy, content marketing and mail campaigns to help people fall in love with your place, both local residents and destination visitors.