Place promotion

Place promotion

Once a compelling narrative of place and logo has been designed, the next stage of growing a successful place brand online is to promote it on digital platforms.

We start with content strategy. This establishes where we want to place ourselves and how we can get there.  High quality optimised content will provide the steady stream of targeted content that is needed needed to get first page ranking for agreed brand terms, and to establish long lasting values and associations with your place, ideal for destination tourism.

Content marketing is used to grow audience, increase engagement and develop loyalty. Social media publicises content to targeted audiences, facilitates conversations and provides timely publicity, ideal for markets and events. Mail campaigns will reward existing fans, developing loyalty and converting followers into buyers.

What does it involve?

  • Research and oral history
  • Storytelling workshops
  • Place branding
  • High street websites
  • Digital content creation
  • Cornerstone content
  • Interviews and reviews
  • News and event coverage
  • Optimisation
  • Social media management
  • Video and audio
  • Live streaming and other flashy stuff

Content creation

Grow your audience

Content strategy

Strengthen your brand

SEO

Get found online

Social media

Put on a good show

Mail campaigns

Convert loyal fans

Paid ads & PPC

Advertise online