Once a compelling narrative of place and logo has been designed, the next stage of growing a successful place brand online is to promote it on digital platforms. This involves content strategy and content marketing.
We start with content strategy. This establishes where we want to place ourselves and how we can get there. Content creation, strategy and SEO provides the steady stream of targeted content that is needed needed to get first page ranking for agreed brand terms, and to establish long lasting values and associations with your place, ideal for destination tourism. Online advertising, including paid ads on Google and on social media, and PPC will help support this work.
Content marketing is used to grow audience, increase engagement and develop loyalty. Social media publicises content to targeted audiences, facilitates conversations and provides timely publicity, ideal for markets and events. Mail campaigns will reward existing fans, developing loyalty and converting followers into buyers.
Grow your audience
Strengthen your brand
Get found online
Put on a good show
Convert loyal fans
Paid ads & PPC