Digital place making

Gary Arber in Arbers Stationary Shop & Printers in Roman Road, Bow, East London

Put yourself on the map

Nothing beats the pleasure of pouring over a OS map, folded awkwardly under, flapping in the wind, and showing the promise of a mountain top or lakeside at which to eat your pack lunch. But even OS is now fully online.

We may specialise in digital but that is not because we believe in a world where people don't leave the screens in their rooms. We specialise in digital because we understand that is where an increasing amount of people can be found, and where most people are looking for ideas about what to do, where to live and work, where to visit, where to meet friends and where to shop.

 

What is whole-town marketing

Whole-town marketing is a new term. And that's what we do. We help the high street by engaging the whole community.

Why it's all about the high street

We believe, with a passion, that the high street is the heart of the community. It's where people meet and exchange words, money and ideas.

Over recent decades we have lost many of our community spaces. Countless village halls, youth centres, bingo hall, pubs and even allotments have been lost to the pressure for housing.

This makes the high street, its markets and its town squares even more crucial as a place of human interaction.

 

Why it's not just about the high street

Marketing campaigns that focus solely on the retail offer of a high street or town centre fail to understand the emotional drivers of visitors. With comparison and price-driven shopping dominating the Internet, brick and mortar high street businesses will always struggle to compete on price or retail offer compared to online players and even out-of-town shopping centres.

To radically increase participation in the high street, a marketing campaign must focus on experience, human-interest stories, imagination, aspiration and inspiration. It must know the narrative of the place, the story of the people, and the provenance of its businesses and products.

A high street is much more than the shops on the main road. A high street or town centre is network of connections being activated at different times of the day or year by the large employers, the transport hubs, the educational institutions, the faith groups, the sporting fixtures, and the community groups. It is formed by the stories, histories, lives, movements and needs of its community.

 

What we do

  • - Research and oral history
  • - Storytelling workshops
  • - Place branding
  • - High street websites
  • - Digital content creation
  • - Cornerstone content
  • - Interviews and reviews
  • - News and event coverage
  • - Optimisation
  • - Social media management
  • - Video and audio
  • - Live streaming and other flashy stuff