Content strategy

Content strategy

Content strategy explained

Content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations.

Well-optimised, unique, fresh and regular content, is the best way to increase ranking on search engines. 

Content strategy is the method of using big data to decide on what type of content to achieve your goals.

Good content strategy, together with good content marketing, is arguably the most powerful tool available to us today to reinforce your brand and to grow your audience.

Good quality content is the best return on investment as a single page of content exists for perpetuity and, with minimal maintenance and occasional refreshment, will continue to deliver your goals for perpetuity.

How content strategy can help place making

Content strategy is the best tool to apply for your most challenging goals and also long-term, ongoing benefits:

  • - Attracting inward investment
  • - Rebranding and changing perception 
  • - Increasing online visibility of high street and businesses
  • - Presence and performance beyond the funding cycle
  • - Preserving heritage and culture
STANDARD POST

An original article of 300-500 words written in the the third person. Suitable for both timely news stories or evergreen content.

POWER POST

An original article of 1000-1200 words written by a professional writer or journalist and fully optimised by an SEO manager. Suitable for seminal pieces of writing needed to established core values and branding.

POWER POST

An original article of 1000-1200 words written by a professional writer or journalist and fully optimised by an SEO manager. Suitable for seminal pieces of writing needed to established core values and branding.

EVERGREEN CONTENT

Evergreen content has timeless appeal to readers. Seminal power posts are often evergreen in nature. The opposite of time-sensitive news stories.

CONTENT STRATEGY

A strategic analysis of the content needed in order to rank for keyword search terms incorporating a calendar events.

KEY WORD SEARCH TERMS

Internet search terms that communicate your brand and core services and terms that will attract your ideal user to your website.

SERP

Acronym for Search Engine Ranking Position. The goal is for website content to rank highly in search engine result pages, ideally on the first page.

PPC

Acronym for Pay Per Click, also called Cost Per Click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked